Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully indexing your website. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

Where we start off:

1. Keyword Research - Proper research assures that your website is optimized around the keywords most often used by your customers. Without proper research, optimization is likely to yield poor results. The research phase produces a finalized set of keywords that may be anywhere from 1-150 keywords.
2. Identifying your Competition - After selecting the best keywords, it is important to know which websites rank highest in the major Search Engines. Websites that appear the most often are referred to as your ‘Competition'.
3. Evaluating your Competition - Comparing your website to your Competition helps to give an idea of where the initial efforts of Optimization should be focused.
4. Detailed Website Analysis - A more detailed analysis of your website provides the details necessary to plan a successful Optimization.
5. Creating a Strategic Timeline - A timeline of events is created and made available so that you can benchmark progress made during Optimization.
6. Optimization - The following elements need be created and/or Optimized for the selected set of keywords.
 
• Meta-tags
• Title tag
• Hyperlink Optimization
• Image Alt tags
• Content Optimization
• HTML Site Map
• XML Site Map
• Website Structure Analysis
• Robot.txt file
• One-way links
• Directory links
• Reciprocal links
• Themed link directory

In some cases, additional content pages may also need to be created.

7. Measuring & Reporting the Results Weekly/Monthly Progress Reports include information regarding: Work performed on the website Link campaign information, including the names and number of links requested links successfully created links removed one-way links created Current Performance in search engines for individual keywords.
 
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